MISSION 1: CHANGE ATTITUDES TO DISABILITY
The Phoenix Project has a simple objective of dramatically increasing the profile of the Paralympics and in doing so changing attitudes to disability the world over.
It began with Rising Phoenix in 2018. The story of the Paralympics continues with the delayed Tokyo 2020 Games, through to Paris 2024 and beyond. Our mission will complete at the closing ceremony of the Los Angeles Paralympic Games in 2028, a games that we believe will have transformed our views and attitudes globally towards disability.
In a unique partnership with the International Paralympic Committee, we will use the power of creativity to change the conversation and create a better, fairer world for those with disability.
Rising Phoenix tells the extraordinary story of the Paralympic Games. From the rubble of World War II to the third biggest sporting event on the planet, the Paralympics sparked a global movement which continues to change the way the world thinks about disability, diversity and human potential.
Our next missions are in development and will be announced on this page.
An ambitious set of challenges to inspire a decade of action to repair the planet, the Prize will reward those making outstanding contributions to the world’s greatest environmental challenges.
#OKTOSAY is a series of short films produced as part of the Heads Together campaign to help change the conversation around our mental health. The films feature people from all walks of life talking, often with the person that they first opened up to, about the life-changing conversation that helped them cope with their mental health problems.